Connecting the world through innovation and excellence
A global shipping line dedicated to improving international trade
At SeaLead, we aim to provide easy and flexible solutions to improve trade across countries, companies and people. We specialise in container shipping and liner services that facilitate the movement of goods in and between emerging markets and major economies.
We initially started by purchasing slots on various main liner operator and feeder services to respond to the demand from NVOCC customers. Since then, we have evolved from a one-vessel operation into a globally-recognised business with a modern fleet, equipped with the latest technologies.
Our fundamental principles
Vision
To be a leading-edge trade facilitator.
Mission
To innovate and improve as a trade facilitator, to always be the customer’s first choice.
Values
- Customer Excellence
- Reliability
- Partnership
- Trust
Our history and continuing efforts
Even though we are a young company, SeaLead is already recognised as a leading and progressive shipping line in the industry, delivering cargo all over the world on behalf of its customers.
2017
The start of our journey
SeaLead, officially launched in 2017, began by offering feeder services in the Red Sea.
2018
Expanded feeder services
To better meet customer needs, we expanded our feeder services to the Middle East region.
2020
Introduced long-haul services
SeaLead commenced long-haul services connecting China and the Middle East.
2021
Launched east Asia – west USA service
We introduced a new liner service connecting ports in East Asia with the U.S. West Coast.
2022
Introduced two new shipping routes
2023
Continued expansion
2024
Entered new markets and achieved major milestones
2025
Expanded network to 47 countries
2017
Expanded network to 47 countries
Introduced new liner services connecting the Mediterranean to the U.S. East Coast and Asia to Mexico.
2018
Expanded feeder services
To better meet customer needs, we expanded our feeder services to the Middle East region.
2020
Introduced long-haul services
SeaLead commenced long-haul services connecting China and the Middle East.
2021
Launched East Asia – West USA service
We introduced a new liner service connecting ports in East Asia with the U.S. West Coast.
2022
Introduced two new shipping routes
We expanded services with two additional routes: East Asia to the U.S. East Coast, China to Australia, and introduced the MEDSA service.
2023
Continued expansion
We continued our expansion by opening offices in India, Malaysia, and Türkiye.
2024
Entered new markets and achieved major milestones
We entered new markets: UAE, Philippines, Pakistan, South Korea, and the U.S. Expanded operations in Spain, Türkiye, Morocco, India, and Djibouti. Launched five new routes. Achieved 13th position in the Alphaliner Global League of Carriers. Moved to a new headquarters in Singapore. Marked key milestones, organisational enhancements, and new ownership.
2025
Expanded network to 47 countries
Introduced new liner services connecting the Mediterranean to the U.S. East Coast and Asia to Mexico.
Members of the board
Our people have decades of experience working in the industry and
servicing large and small customers across the globe.
Global management team
Suleyman Avci
Global Chief Executive Officer
Cho Kit Wei
Chief Operations Officer
Doreen Yeo
Chief Commercial Officer
Sonia Vaswani
Chief Human Resources Officer
Simran Sethi
Chief Financial Officer
Regional management team
Shiva Mahadevan
Regional Managing Director, South Asia, Middle East and Africa
Mark Lee
Regional Managing Director, North America
Kadir Oruc
Regional Managing Director, Europe and Mediterranean
Dick Niu
Regional Managing Director – North Asia
Poomsit Chitamara
Regional Managing Director – Southeast Asia
Modern equipment for all requirements
Whether you have oversized cargo or require a refrigerated environment, at SeaLead we understand the needs of our customers and handle all cargo with care. We have invested in modern equipment, ranging from 20′ or 40′ containers, dry, reefer, and special equipment to provide you with the options you require. Our knowledgeable and skilled staff is ready to tailor a solution to your needs. Get in touch and see how you can benefit from working with SeaLead.
Our impact
our fleet
Alpha Liner Ranking
Our Impact
Why choose SeaLead?
Our diverse range of containers ensures that your cargo is
handled with the highest level of care and efficiency.
Partnership mindset
We like to be seen as partners with our customers and other stakeholders, including terminals and equipment providers.
Efficient & flexible
As a small team we are able to focus on delivering a fast and efficient service in all areas.
Competitive pricing
We always aim to provide market competitive rates for our customers.
Reliable service
We are dedicated to offering consistent and reliable service.
Modern fleet
As a new shipping line we operate a modern and efficient fleet.
A range of solutions
We offer a range of equipment solutions for all customer requirements.
Would you like to know more?
